I frankly hate going into grocery stores. I lose my patience with shopping very quickly so it's tough for me to tolerate a lengthy visit to a grocery store to pick up a month's worth of food. This place is 5 minutes from my house, and I've found that I can get in and out in 15 minutes, therefore I shop here a lot. Quick, easy and painless. Yes, I have to go more frequently, because I get only 2 or 3 days worth of grub, but IMHO it's a great concept and I'm a fan.