I hate to be a blemish on a solidly favorable list of reviews. That must be why I waited 7 months to write this. But my experience wasn't that great. Yes the business model is good. No attempt at all at overselling. And the selection is a short and sweet list of economical and and excellent equipment. The markup with installation is reasonable. The problem I had was with the installation in my 2010 Outlander. The driver door pioneer speaker sounded either loose or blown. I live in Buckeye so bringing it back was a bit of a hassle. I was told, upon further inspection that nothing was wrong. After trying to live with it for a couple of months, I bit the bullet, got good instructions and removed the door panel myself to find that a door wiring harness was laying across one side of the speaker. I secured it away from the speaker. Problem solved. After a few months, the new pioneer deck (which is awesome) started rattling in the dash and looking a little lopsided. I removed the dash plate and in minutes secured the deck evenly and solidly. The moral here is that a little TLC goes a long way and I'm not sure that every installer is going to give it that little extra effort.