As another reviewer has mentioned, the staff seem incredibly pretentious.
Heaven forbid you buy something other than craft beer (you have to specifically ask as everything except beer and wine is kept behind the counter). The staff have actually scoffed before when I've asked for something, as if I'm inconveniencing them.
It's a weird vibe overall, I have a feeling that this place has only done well because up until now there has been no competition nearby. If they continue to make customers feel unwelcome they're going to lose them. I now go to Brewer's Apprentice or drive out of my way to go to a different liquor store.