Decided to try this place too see what all the hoopla is about. The truffle fries are just snack bar quality - just appeared to have a little crust on them; couldn't taste the truffle. We ordered two pizzas that were just OK. They were especially greasy, but they're not stingy with their toppings. Unlike a few other posters, we had excellent service. I think they have their niche audience, but, for me, Settebello is more my speed. The atmosphere and food quality at Settebello is better. They also serve a higher quality pizza, and you can enjoy the company of the people you're with. But, if you're looking for trendy and loud with OK food, you'll be happier at Pizza Rock.