What's not to love about froyo? Using the Yelp app, I've noticed an extreme lack of froyo places on the West Side, but luckily I passed this one earlier in the day and returned for a late night dessert- love how they're open til 11PM!
Location is open and airy, lots of little seating arrangements for those who choose to dine in. Staff is friendly and there are several flavors available (about 10?) along with a huge bar of toppings- including mochis, which garners them an extra star!
Upon check out (and they're mad cheap too- I had a huge portion for under $4), you're invited to join their loyalty club with your cell phone number, and they keep track of your purchases for credits and send you text alerts for discounts and promotions.
Bonus: they also have a chocolate shop counter inside with chocolate dipped apples and truffles!