I'm one of the biggest supporters of local businesses whether its a food, pet, or clothing stores. Identity seems to be the one stop shop for me whenever I need an outfit for that day and I'm too lazy to drive to Town Square or any other malls. As April F stated, this store is hidden in the left hand corner of the shopping mall, but once you check this place out, I promise you will be back. I did notice that the clothes can be a few dollars more than a typical place like Forever 21, but you are paying for the quality. Most of the clothes are made in US and you can tell the fabric that is used is thicker and actually last longer than the other boutique clothing stores. The clothes are just soooo cute, I bought a day bag for $79 and a variety of dresses and tops for going out. The girls that work there are really helpful too and if there is always a good sale that is going on. Everytime you make a purchase they staple their business card with your receipt and the card is a 20% off any one item. This place is a winner in my book.