While I shop at the Farmer's Market for most of my fruits, vegetables, and meats--sometimes only the Safeway will do for Triscuits and the like--and thank heavens I live precious blocks away from a good one.
Besides having some of the finest Chunky Cheese Bread that ever rose in an oven, these guys offer the savvy Airmiles collector boundless opportunities to rack up miles on things that are otherwise painfully mundane (like toilet paper, or laundry detergent). They also have some boutique items--like Devon cream (which I needed for Steak Diane the other night) and kosher salt.
Don't expect to save enough $ to put your kids through college--like all grocery stores in Calgary, the essential act of eating costs big bucks; but do enjoy Safeway member savings, Airmiles, and the allure of this particular location's reputation as "Singles Safeway".
Happy hunting. . . I mean, shopping.