While the shop itself is cute and the staff are friendly, I don't get the hype about this place. I tried the dark chocolate cupcake and was expecting it to have that beautiful dark chocolate richness taste to it. I could not have been more disappointed. The cupcake itself was dry and had barely any chocolate taste to it at all. The frosting was something straight out of a can. Overly sweet and not something you would expect to get from a place who specializes in cupcakes. I've made better cupcakes myself using box mix and they came out better than this.