I am a big fan of this place. The produce is, as everyone says below, really much cheaper than organic produce sold elsewhere. They're the only place I've found that sells local grass-fed beef. Yes, they have less of a selection than Whole Foods but I've never left the store feeling that I needed to go somewhere else for a product (maybe Whole Foods has too many things?) and their personal products selection is really extensive. I just really hope more people start shopping here because every time I go it feels really empty (and I'm worried it will go out of business). Support this locally-owned organic store!!!!