I have been going to ulta for years! It's one of those stores that has everything I could possibly need for beauty essentials. Prices are fair. They offer a club card that has it's perks of discounts..along with a monthly ulta magazine that has coupons in the back! One thing that really irritates me is the customer service. They always make sure to say their "hello's" and "goodbye's" but when it comes to asking a simple question or an opinion the employees seem to be clueless or appear to not care! But this has continued to happen EVERY time. At multiple locations. I don't get it?! (Reason for my 3 stars)