TCBY who??? I stumbled upon Yogurtology on my way to Trader Joe's just after they opened. I love everything from the atmosphere to the crazy variety of 8 (I think) flavors, which are changed out just about every day.
For their grand opening, they had a live band and gave away free fro-yo for a couple hours on a Friday evening, which I though was pretty smart from a marketing P.O.V.
The first time I went, I tried mint and a little bit of oreo cookie. Deee-lish! Tonight, I tried the red velvet cake, and the boyfriend (who planned on just coming along for the ride) had peanut butter chocolate.
The toppings are out of control. Everything from fresh fruit and nuts to ginormous marshmallows and gumballs.
And the staff is super friendly and helpful. Want a sample of everything? Okay, no problem!
I would definitely recommend this place. In fact, I'll probably see you there.