Dude this place is awesome. I've always wanted to visit, but never had the opportunity, and you have to do all that maneuvering on university ave to get there- but let me tell you: its a winner. I think they should open more locations.
One part deli with sliced meats by the lb & sandwiches and two parts bagel factory.
Their bagels are slightly smaller than the standard panera type, but they are stunningly fresh and only $.45 ea. Also, I was very impressed with the lox sandwich- and it was only about $3. They also have some special for two dozen bagels and two things of cream cheese for like $10 or something. That is outrageous- they are basically giving stuff away, Check it out.