Conceptually I enjoy this store. Its a tad linear for my liking. Not enough appeal and variety in the women's section. Lots of t-shirts tank tops, and here and there something very interesting comes in. but its a hard sell.
Mens obviously has a better selection and they do have cool knic knack products and better buying for mens clothes. i saw some beer holster, and thought that was pretty groovy.
Otherwise, I think they need to step up their fashion game for women. Its a little simplistic. not trendy enough? People do like simple clothes, don't get me wrong, but one has to see the value. Just because it says muttonhead on it, doesn't necessarily give me value. Value to me would be....reasonably priced in comparison to the same commodity elsewhere, and...i dunno why is muttonhead so greaT? hard for the customer to be informed by some random name of a brand....without any explanation.
For the womans store I would have liked to see more dresses, or i dot know imported fashion from the UK, they kind of have that indie vibe meets edgy chic going on. Anyway what I'm trying to say is where is the pull factor?