If you look closely at the sign, you'll notice the price is for regular is only if you use cash. When you pull up to the pump there is a sign that states there's a credit or debit surcharge. This price makes this Shell station more expensive than the already overpriced Circle K just across the street. I expect the outdated credit/debit surcharge from Arco, or a small gas station, but not a Shell. You can save yourself a couple of dollars by getting off the highway before/after the tunnel at 7th Ave. Stations both north and south of the I-10 are cheaper on that street.
The plus sides of this station is that there's a lot more pumps than at most stations in the downtown area. There's also a car wash. There is just a tiny little spot in the middle with a cashier and a few convenience items, but no real store presence. Maybe this Shell should build a store on the property, so it can increase profits by selling overpriced sodas and candy, and start charging less for gas.