Good bang for your buck. When it comes to fresh fruits and veggies this is the place to go. There is such a variety that it is almost certain that you will leave with more than you were planning on getting. I actually went with my Dad when he came to visit, and he was impressed. He found things he didn't know you could buy. I think he did more shopping than I did. The produce does tend to come in larger batches, so its great when you need to cook a lot of food.