I'm going to give them their final star, because they've really stepped up their customer service, even after 8pm. They also have had some decent sales, especially on their private label items (their marinara sauce and bread are especially tasty).
I think the competitive pressure from Whole Foods is helping them improve. Besides sharpening their sale prices, they're also calling out their nice selection of local brands (Goldwater's, Tammie Coe, lots of others - look for the little state flag signs on the shelves). I'm also impressed they've kept such a nice selection of specialty brands like Monin syrups (including sugar free!) and speciality products like mochi ice cream. They even have small boxes of Hawaiian Host "Peppermint Macnut Crunch" in their Christmas display right now!
The store is going to get an expansion and remodel soon to compliment the remodeled Uptown Plaza too!