Yes, chain. Yes, suburbs. But this place has actual, quality non-gimmicky basic ingredient breakfast that is well prepared. They do have your basic overrstuffed omelet or empty carb pancakes. But they also have a set of delicious healthy options that's aren't just Quaker oats.
I had their quinoa bowl, subbed sausage for avocado for sausage. Came with basted eggs, fresh kale, and a hint of citrus. Yes, that's right: urbanist health food. Best breakfast out I've had in a long while. If you wanna go full-on hipster, they have avocado toast. On thick harvest bread. How ironic would it be to eat avocado toast at a suburban chain in a strip mall??? You'd be hipster of the year!!!
(FWIW, I'm not knocking the ridiculous omelettes or empty carb pancakes. I do love that stuff. But there's so much more! And you're missing out on a whole different and growing market. I just don't want mu breakfast putting me in a coma for the rest of the day.)