This is one of many local grocery stores and it offers a number if benefits.
It is cleaner and brighter than the downstairs Metro as it is a newer store, but it definitely carries a smaller product range, and I find that the prices are often higher. Sobeys does have a number of advantages though. It offers a 10% student discount and I find that the staff are generally much more pleasant. As I shop there frequently, I appreciate that the staff recognize me and will often come over to the self-serve check-out to enter my student discount without being asked.
I had a really good customer service experience here the other day. I came in the early afternoon to purchase some fruit and vegetable party trays that I was going to bring to a meeting later on that evening. I was going to be passing the Sobeys again on my way from home to the meeting, but I didn't really want to carry the trays back and forth. I asked the manager if they would put the trays aside for me to pick up later, and she readily agreed to keep them in a downstairs fridge for me.
Sobeys is my neighbourhood grocery store of choice, but they lose a star for not being 24 hours and for tending to have higher prices and a smaller selection than the Metro.