I am a loyal Fry's shopper; however, today I became very disappointed! I was near 7th and Bell and needed just a couple of items, so I swung in here. It took me over 5 minutes to find the Cheese! I was so frustrated by the layout of this store, I went towards the big DAIRY sign, but apparently cheese is no longer catergorized as such. I can understand deviation, but toys in the middle and end-cap refriderators in odd ball sections...it just was way to difficult to find anything! They need to look at this layout and come up with something more convient for shoppers.