Pure is in the Grayhawk Plaza in Scottsdale so understandeably is located in a very hip location. I went there on Sunday with my friend for lunch and was plesantly surprised to find they have happy hour on the weekends too!! The HH are from noon to 6 pm so we could eat to our hearts content at very cheap prices. The food was very good, we ordered all different kinds of rolls- california, salmon, rainbow, crunchy . The helpings are also very good, 8 in one plate so quite filling. The staff was attentive and the ambience was also pleasing. It may be more expensive otherise but given they have happy hours everyday of the week, Id certainly go back during those times.