Great concept and the fish and toppings were pretty good. I'm happy we finally get a poke place since I usually have to go to So Cal to get some. However I have to knock this place down because of the price. The price is already pretty high for a large at $11 with 3 very tiny scoops of fish and about 75% rice. Add $1 for avocado and .75 cents for crab and you are easily at $13 before a drink. Most poke places I have been to would never charge extra for those 2 items plus the base price of the bowl itself would not be over $8. Maybe if another competitor opens the place might lower the price. Aside from that this is a good (and only) option for poke in Phoenix. Btw to the owners get rid of that electronic dance music blaring as it gets old fast.