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| - I like JCPenney. I find great bargains here. My family has been shopping at JCPenney for over four decades now, so I consider myself a loyal customer. I even carry a JCPenney credit card... but my last experience here has left me angry.
As a JCPenney credit card member, I have been assured by cashiers and language at their website that I was automatically enrolled in the JCPenney rewards program. The big perk here is that for every $100 you spend (within the same month), you get a $10 coupon. Anyone who hates spending too much money on clothes should like that, right? I now know (after much frustration) that I am required to create a separate JCPenney Rewards account (which means ANOTHER login ID and password) and then link it to my existing JCPenney credit card. This explains why, when I dragged my roommate to a 25% off sale, he could not apply his purchase to my Rewards points. The cashier was not helpful in this matter, because she could not look up my Rewards account with my e-mail address. FYI: It's jcprewards.com where you need to set up your rewards profile.
Between the two of us, we spent over $100, but because of JCPenney's inept bureaucracy, I was denied my $10 reward. If I have to do this much research just to figure out what JCPenney's staff should have known anyway, I am less likely to shop at their stores. By the way, this is Store #2846. You may need to know that if you are missing Rewards points and need to manually enter them through your Rewards profile. They ask for method of payment, store number, transaction number, date and subtotal. Oh, and they reset your monthly points to zero at the beginning of every calendar month, so this is good information to know if you're shopping at the end of the month.
Lots of fine print, lots of maddening details, all in an attempt to deter you from saving your hard-earned money. For a company that has faced the abyss before, they could benefit from retooling their policies to make it a breeze to take advantage of all of their incentives. Maybe a dedicated salesperson with an iPad who could check with you, while you're waiting in line, that your Rewards profile is complete and operational. Otherwise, train your cashiers to know the nuances of your cryptic system. The fact that these matters have not been addressed is a pretty clear-cut example of corporate laziness.
Otherwise, I really like this store. It's clean and bright and well-organized. But I had to dock them two stars because the parent corporation made my shopping experience maddening.
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