I bought my wife a bike here recently. It's a great cruiser, don't get me wrong. My wife has loved riding it. I was lead to buy it believing that it was their only weekend in a year where they sell out of their warehouse for half of retail cost. Upon seeing that I came by the next day and bought a bike that my wife would love. Fast forward several months now as I peruse Craigslist for a bike for myself I see a Colby Cruisers warehouse sale for even cheaper than I bought them. I realize now that I had rushed into buying a bike for nearly full price instead of what others bought.
TL;DR- shop their ads for a better price.
Edit: So Colby Cruisers are a wholesale business. You can find ads for their bikes on Craigslist if needed. When purchasing a bike you should have them inspect it and make sure all of the plastic wrap is removed. The bike is of good quality, I like supporting local businesses.