Vintage guitar and amp aficionados really appreciate this place, but it probably feels alienating to people looking for beginners gear or those used to shopping at Guitar Center. These guys love what they do and love talking to you about guitar equipment. They have a variety of guitars and amps for those looking for something more unique or special than what you find at most stores.
I haven't made a big purchase there at this point, but have talked to the owner at length a few times. I botched a pickup replacement on my guitar (I'm a total electronics novice) and was planning to just take it in and pay them to fix it. But instead, they explained to me what I had done wrong and told me to try again. With their advice, I was able to install the new pickups myself without having to pay a tech. Also worth noting, I didn't even buy this gear from them and they helped me fix it.