I'm a big Earth Fare shopper, but went to Fresh Market today for the convenient location (.8 miles from house). Disappointed to see all then "conventional" labels on the produce, very little organic, and conventional was pricey. At the meat counter when I asked if there are hormones/steroids in their hamburger and red meat selections the guy behind the counter said "of course" in a demeaning tone, then I asked what antibiotics and he said "I don't know". I had to check myself to make sure I wasn't in Food Lion....at least be polite. I will say the lady in the deli was EXTREMELY friendly, helpful and knowledgeable. Needless to say, I will stick with Earth Fare and their overly friendly, knowledgeable staff and health conscious items. Looking forward to Whole Foods too!