Like many others have commented, don't let the location fool you. This place has very good quality jewelry at extremely good prices. My husband purchased my engagement ring here and it's absolutely gorgeous. I never ever thought I'd love my engagement ring so much. Looking forward to going back to buy my future jewelry. Before I forget, this place offers good service, you tell them what you want and they make it happen. My ring was made, I showed them a picture of what I was looking for and they said come back in a week and when I saw it I told my husband I was sold. I've had my ring for a year and a half and I haven't seen anything similar for the price we paid.