The reviewer who called this the best European bakery got it right. Amazing breads and baked goods, terrific sandwiches, and European style service - which means brisk and impersonal. Never rude but never friendly.
The sfogliatelle is the best in AZ, far surpassing the frozen husks you'll find elsewhere and better that those on offer at Andreoli's (where they don't seem to mind selling burnt goods, and the service is equally 'European').
Prices are a bit higher than mass produced goods, as they should be, but are reasonable for the quailty. Make a visit, savor the goods, withstand the service.