At first glance you might not look at Gino's and think "Let's go there for lunch!." But think again. Gino's serves up some of the best on-the-go sandwiches I've found in Madison. I love the veggie sandwich--it is packed with loads of flavorful ingredients like olives and artichoke hearts and a zingy vinaigrette, all delicious wheaty bread. Very reasonably priced!
The market is noteworthy as well, offering all you authentic Italian culinary needs. Plus, there is a great selection of prepared foods (fresh and frozen) that will jump out an you and call "dinner." I've tried the lasagna and wasn't disappointed. It came with a huge portion of french bread.
The staff at Gino's is always friendly and helpful.