I'm not sure who owns the Loose Moose, but it's been an institution for as long as I can remember. I've always known it to be the place to go before or after the game. I would always assume that it would have been the place to go to watch the game as well.
I was disappointed to learn that everyone in Jays jerseys and hats that came to the bar couldn't listen to the game due to a "company playlist".
In closing, I feel that there are so many options for places to go and eat and hang out in Toronto. In order to bring people in, you need to have a point of difference. Sure, they have the most extensive beer list in the city (nobody cares). We know what we like and want. The food is not great. Not terrible, but nothing special. If you want a point of difference, market yourself as the sports bar everyone expects you to be. You're past the point of being anything else.