For an ice cream shop located in a college town with essentially all employees (that I've seen) being college age, I'm pretty impressed by their customer service! The employees work very quickly and efficiently, and they are very helpful and patient. They tend to have a good attitude, and are always welcoming.
This place specializes in ice cream sandwiches but also has brownie sundaes and more traditional ice cream creations. My ideal ice cream tends to be rich. This place definitely fulfills that criteria. They have unique flavors as well as the more traditional flavors. Some ice cream places have really hard cookies...Not this place. The cookies themselves are soft, making consumption easy. Their waffle cone is the right balance between crunchy and soft.
My only dislike about this place is the lack of space for sitting AND STANDING, both indoor and out. Inside the store, there is a small bench behind the main space where the line forms. This space is really small and really not ideal for socializing. There is a small bench in the front outside and the walkway/sideway for standing, but it makes eating ice cream in the cold weather less desirable. Again, this space is not ideal either. Granted, it is Mill Ave so there is plenty of space elsewhere.