My husband and I were headed to target when we saw the sign for cinnaholic. We were curious so we stopped in. At the time we weren't in the mood for a cinnamon roll but I loved the concept of "building" my own. So the next time we were in the mood for sweets, we tried it out. We thought they were absolutely amazing. A few weeks later we had friends in town and brunch at our house, we though this would make the perfect treat so we picked up a variety pack. We were l able to try different flavors and they were all amazing. Our friends are still talking about them!!! And side note, no one noticed or cared that they were Vegan so if you're worried about them tasting less tasty, don't!