Lots of reasons to like whole foods first really clean and friendly staff. Knowledgeable in the supplement department. Don't be food not everything here is good for you. Just a much large selection than most places. You must decide what's good for you. I am torn when it comes to the deli and self serve bar. The breakfast selection is so so and always the same. Wish they had fresh salsa, avacado and cheese at the breakfast bar. Salad bar has more things than you could ever imagine. So all in all the bar is pretty good.