I decided to check this new place out before hitting Overture. They've got touches to try to feel authentic yet modern Japanese that if you've actually been to Japan you find a bit cute with how they're close but a bit off. These are more obvious to me, being Japanese, like their very strange spelling of tonkotsu and Hokkaido (in Japanese) above the counter when you walk in and the off-accent ???????? (irasshaimase), but that's being picky :)
I had a bit of a wait at 6pm on a Tuesday but nothing crazy. It is a smaller place with maybe 10 tables total, seating 4-6 ppl each. I got the tonkotsu ramen with pork belly. The broth temperature was fine but could've been hotter (maybe the fattiness of tonkotsu broth cools off faster? I've noticed this at many other places too with tonkotsu). The ramen itself was much firmer than any other ramen I've had in Madison, in a good way, but I would go for a tad bit softer. The flavor of the broth itself was fine but nothing special for me. It is creamy as it's supposed to be; I probably just am not a tonkotsu person to be honest. The ajitsuke egg was good but cool, which felt a bit odd in hot ramen.
For $14 I'm not sure it's quite worth it. I know for sure the royal milk tea (canned) is not worth it. There are much better Japanese royal milk tea brands, and the dedicated boba places down the street are solid (though royal milk tea is not quite the same as Taiwanese milk tea!). Their level 5 hell challenge is a bit intriguing though, but I didn't get the spicy sauce on the side to test out how big of a deal it really is. It seems to be a regular bowl of ramen with a lot of chili to be eaten in 20 min.