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  • Press book has a lot of potential to be the "go-to" cafĂ© in the area, but there are certainly a few issues that are hindering what I believe could be a high level of business success. Firstly, the pros : -Good and well priced coffee (I'm talking the drip, as I've never had anything else there) I don't know if it's fair trade/organic or not, but it's good. -Great service The coffee man is quick, kind, and knows his stuff -Inexpensive baked goods -Enjoyable atmosphere. I like the look and feel of the place. It's not overly polished and the books lined along the wall and vinyl covers look great! -Eclectic selection of books/DVDs/vinyl that are well priced and ready to go home with you, if you're into that sort of thing. -Free WIFI, which is always a good thing! Finally, the cons: -Bad seating. They REALLY need to revisit this aspect of their business. The seating, quite frankly, just sucks and they need to get rid of all of it. They need to invest in more work stations (tables with access to plugs), as well as a comfy chair or two to sit and chat. -Loud and intrusive music. The music should be more background and not prevent you from working or chatting with your friend -Poorly located washroom in the basement This is less of an issue, but one that needs to be addressed by either cleaning the basement or moving it upstairs (actually they should clean up the basement for more retail space) I think that they need to focus on shaping their business identify: Are they a book/record store that just happens to serve coffee on the side? Or are they a coffee shop that uses the space effectively by lining the walls with books/DVDS, and offers great seating as well as well placed records for sale. I would very much prefer that they focus their energies on building the latter. I hope they fix some things and stick around.
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