This is my new #1 restaurant in Madison. I've been there on a few occasions for dinner and/or cocktails, and it's never failed to deliver.
More than once, a dining companion has mentioned, "I don't feel like I'm in Madison when I'm here." I'm not sure what it is exactly, but Merchant offers a distinct atmosphere with its theme, lighting, and unique craft cocktails.
Merchant is committed to offering the best of the best in ingredients, which are also available for purchase - hence the commitment to the theme of providing 'the freshest and finest local and international ingredients.' My personal favorites include The Last Word and Aviation Cocktail, but you should definitely peruse the menu before making a decision. There is also a nice selection of wine and other beverages.
Food options include a series of small plates and large plates which can be shared (but do not have to be). A particular favorite is the lavender and honey cheese sandwich. While the food is delicious, the reason I am a frequent repeat guest to Merchant is the atmosphere. Overall, a consistently fun and exciting evening - definitely worth checking out for anyone interested in a new Madison experience.