I figured it out. Phoenicians are so deprived of good coffee, they have no idea what it is, and if it bit them in the ass they still wouldn't know what it was.
I don't let friends drink Starbucks so I certainly wasn't feeling Sbux when I was at a conference here, about two blocks from this joint. As far as coffee goes, this place was ok. I got an iced mocha with an extra shot (on the recommendation of the barista when I said I was from NYC and needed some "good shit."). The people were very nice there. The coffee though...I've had better. Sorry.
But the kicker was the peanut butter bacon chocolate chip cookie. Well all righty. Interesting concept, not sure I'd get it again though.