Yes, it is a market obviously targeting the Hispanic market. But don't let that deter you from shopping here. The hot food counter, OMG! So many different foods to choose from, along with just off the griddle tortillas, Horchatas, etc. Phenomenal.
They have one of the best produce sections I've ever seen. If you are a fan of different peppers, you will be amazed. Also, many fruit selections that you won't see in your local Fry's or Safeway, or much cheaper than they would have. Mangos for days.
Wander the aisles and discover some new favorites. Tamarind juice? Check. Instant flan mix? Check. The list goes on.
Don't leave without a walk past the butcher counter, where you will likely see an entire cow head for sale.