I go to Fresh as a last resort if I need a meal on the run, However, I wouldn't choose to eat at Fresh for a night out or meeting some friends.
The food is decent vegan food and I'm thankful for that but it is too pricy for what it is.
The place itself is too small. The tables are crammed together, you are literally having a meal with the table beside you. Good luck if you are carrying any bags or items with you! No privacy. Too loud to chat.
Sadly, this place has become a 'scene' full of hipsters. If you are not a hipster (which most of you do not identify yourself as one) I guess this is the true test - If you are truely not a hipster - you will feel alienated. Be prepared to feel like you stand out. This place is full of hipsters.
A nice example would be a comment I once received by an employee at Fresh - "Oh you're vegan? You don't look like a vegan."
:)