I want to start by saying that my situation was handled with fairness, kindness and professionalism on the part of Ulta... But I still wish the situation had not happened at all. I want to post my story simply to inform consumers of my experience - take it or leave it.
I had been coming to the salon for a while - getting highlights a few times. My highlights had been great. I wanted to go a little darker for the winter (I'm naturally dark brunette). Other salons have done all over dark with me before on top of my highlights without any problems. But 3 hours later I left with red hair. It was awful. My money was refunded without me having to argue too much. But I still had to get it fixed - getting color fixed is much more expensive than just getting color. So even though my money was refunded, I spent way more than I wanted in the end. And to make matters worse...
(5 months later) The prior text occurred in January, 2015. - where my roots were "burned" or "fiery" or whatever they call it has now grown out and even after two other salons have worked to fix my color, I still have a clearly visible line where my hair takes color differently than the rest of my head. There is an ever-present streak/halo around my head. And I'm getting married in 5 months. So... proceed with caution.