I am starting to shop here more and more over the past few weeks and I am very surprised with their prices. for the most part yes it is very expensive but the produce, meats, and products you get is at a higher standard then what you get anywhere else. Also they do have deals not like a $20 beer on sale for $19 for a bottle but if you go often they have sales on yogurt, baked goods (awesome), pastries (delicious) and their meat selection is crazy. So far I have tried the blueberry maple breakfast sausages, peach habenero bacon, and the blueberry maple bacon and they are so tasty and flavorful!! At about $11/lb it is pricey but I usually get half a pound (about 6 slices) and that's good for at least two people as the slices are thick and cooks great! the selection of produce is always great and usually have some rarities with produce you dont usually find elsewhere. Their premade dishes are delicious delicious we go there specifically for the chicken curry salad sometimes (yes its that good!) If it looks intimidating to go in from what you heard, I think that most people will be surprised at what you will find inside of a whole foods. Give it a try and just take a look, hey get a quarter pound of this and quarter pound of that with a drink and for around $8 (which is about what you spend at a fast-food restuarnt) and have a taste of what they have to offer and see for yourself.