On 5/25/13 I purchased an HBO series on DVD from Best Buy Phoenix Store #177 (Ahwatukee). I later realized that I already owned that particular season and today (6/18/13) I went back to that same store to return the DVDs. I was told that I was not within the return limit policy and would not be able to return the DVDs (I was not even given the option of receiving store credit). Like most consumers I thought the return window was 30 days, which I am currently still within. The "customer service" associate told me that if I was a Best Buy Reward Zone Premier Silver member I would have had 60 days to return my items. Ohhh, ok, if I sign up for your rewards program then I get the benefits that most major retailers offer every customer, rewards member or not. The Best Buy associate told me this new policy took affect in March...well why not tell your customers that when they go through the checkout line? Forever 21 tells their customers that all accessories are final sale and clothing items can only be exchanged, not returned. Would it really be that difficult to tell people that their return policy has changed? Throw it in there while you're trying to sell me your Best Buy credit card. Yes, the 15 day return policy was printed in fine letters on my receipt and yes I should have paid better attention to this. However, I still feel slighted by Best Buy and because of that I will not be giving my business or hard earned money to any Best Buy store from this point forward and I will make sure that everyone I know is aware of their 15 day return policy before they shop there.