This place reminds me of some coffeeshops I visited in San Francisco or Seattle: funky, comfy, and prioritizing good coffee. I haven't found too many places in Vegas that serve good coffee; too many times, I see high-end equipment being operated by teenagers without adequate barista skills. You want me to pay how much for that cup o'joe? The Beat uses beans from Sunrise Coffee (Sunrise roasts their own beans -- yay for local roasters!) and the recent visits I made all resulted in consistent (good) coffee quality. I also enjoy the food here; on my last visit, I happily consumed the roast chicken salad sandwich (yummy and spicy) and potato salad (which was just made a few minutes before I placed my order). YUM. The barista who took my order was appropriately edgy (in style, not attitude) and sweet natured.
People watching is fun to do here whilst savouring your caffeinated beverage of choice. Yes, of course I'll be back again!