I went to Bob recently to be "hypnotized" to help cure me of a nasty smoking habit. I had seen him perform at a large event and was fascinated by the process. First of all, I will admit that I was a bit skeptical. I wasn't sure if I even could be hypnotized! Bob first asks you several questions to find out your "triggers" and then the session begins. I have to tell you, I have tried the patch, lozenges, but found this therapy more powerful and effective than anything else I have tried. After only one session my nicotine cravings are virtually nonexistent! I would recommend Bob highly to anyone with a smoking or other habit that they are trying to deal with.