Who doesn't love cupcakes?
As a girl with all 32 teeth being sweet, I know my baked goods. And to be honest, I just don't get what all the hype is about at Swirls.
Don't get me wrong, the cupcakes are pretty good. There's a lot of variety, and they are decorated with flair.
The problem is- the decor can be described as nothing but drab and dreary. To be honest, walking in there I get a similar feeling to when I walk into a *gasp* funeral home. Cupcakes are a desert that should be connected to the fun and whimsical, surrounded by bright colors and fresh art. Yet the dead yellow on the walls, dated floor tiles and empty space (no tables? no chairs?) make you feel totally unwelcome.
Swirls, your product is good, with a little reno and maybe a reason for people to come in and stay awhile (ie coffee and a place to sit), you will definitely have more satisfied customers.