came here the night of new years day. diddy was hosting the party there. lots of people. it got a little too crazy crowded on the dance floor. love the decor of this place. the music was good. drinks expensive but thats expected. the rooftop area was nice but it was too cold to be out there. theres no guestlist line...instead there is an insane mosh pit of people and you basically have to try to make your way to the front in order to get in. however, i will admit that i enjoy being walked past everyone else trying to get in. =P word on the street is that pure isn't as hip as it was a few years ago...its still pretty crackin to me. =)