It's definitely not a fashion mall, so it's not competing with anywhere with Macy's or Nordstrom as an anchor. Still, it has Costco and JC Penney, along with the no-mall-entrance Target, PetSmart, and more.
The stars are mostly for the ease of being able to get in and out of the Costco and Costco gas station though. This is a much better layout than Paradise Valley's awful ring road, and nowhere near as crowded as Chandler's Costco across from their mall.