Creamy, but not overly sweet...I am glad that I made the drive out here to try this place. I got the 4 flavor sampler and my favorite was the Oree-dough, although the others were good too (graham station, salty caramel, and cherry vanilla). My boyfriend got praline pecan and I forget the other flavor...the only one I tasted was the praline, and it was delicious! He really liked his, and is sort of an ice cream fan of sorts...so if he liked it, it has to be good.