Soft Moc is a bright shoe store for girls, boys and children. The store itself is well organized and clean. They carry plenty of brands such as Clarks, Uggs, Crocs, Converse, Skechers, and Nine West to name a few. They also have their own Soft Moc shoes and shoe care products. The staff always has answers to my questions and their very kind and helpful too.
The store is not that big and doesn't carry a wide selection of shoes which I don't like. Although this store carries my size for every shoe they have, I don't find their shoes to be that tempting. However, I really like the selection of UGG boots that they have. Also, they carry the Ugg shoe care kit which I found very difficult to find anywhere else. The Soft Moc shoe care products are great- their leather conditioner has transformed my old and dull leather boots into amazingly shiny new looking boots. Other conditioners I've used just made my boots look greasy.
Overall, Soft Moc is an okay shoe store. Just don't expect too much.