I don't often get excited about grocery stores. This one is no exception. It's a decent store with cool staff. The pricing is wildly varied though. Some items are priced to move, beating both Frys and Sprouts by a fair deal. Other items are grossly overpriced compared to the Frys and Sprouts in the area.
The selection isn't as good in some areas either. With that being said, the areas where the prices are good, the cool staff and the locally owned aspect keep me coming back.