Great watches, jewelry is average, not even close to the Gauthier . As for the ads on TV, they are stretching the truth a bit. . I went in there to sell a ring that was appraised at $19,500.00. I was offered $250.00 by some bearded guy. I also had a $7,500 Gauthier modern black pearl ring that they offered me $200 for UGGH. Their price per gram of gold is very low, the little shop just north of them offers much more per gram. They run the same ad weekly but its a come on! On a positive note they are very reasonable replacing watch batteries and the staff is friendly. and of course they do have the best watch collection collection the the Phoenix area.